A Premium Opportunity

The Bloody Mary is one of America’s most popular mixed drinks. Depending on the market it’s the #1, 2 or 3 best-seller on-premise, and generally the most commonly served cocktail at home. And yet until now, within this multi-million dollar category, there has not been a premium quality Bloody Mary Mix available.

What does this mean to you? There is significant untapped sales and profit potential in the Bloody Mary Mix category.

A Premium Product

New York Times Bloody Bold is a premium quality Bloody Mary Mix, made with premium ingredients using a unique, proprietary manufacturing process. But don’t just take our word for it, here’s what the New York Times had to say:

“Bloody Mary mixes offer convenience and consistency, but not without compromise … I sampled eight of the prepared mixes over ice … surprisingly the best tasting mixes — especially Bloody Bold — were made with horseradish … with a sharp, clean but peppery taste and a hint of horseradish, Bloody Bold was quite good.”

Don’t take their word for it either … taste the product, we guarantee it will be the absolute best Bloody Mary Mix you’ve ever tasted.

Premium Packaging

Just about every Bloody Mary Mix on the market comes in a similar shaped, long necked, liquor-style bottle. Every Bloody Mary Mix except one. Bloody Bold liters are packed in wide-mouth, carafe-style bottles, imported from France.

Aside from the fact that they stand apart and look good on the shelf, they offer a practical benefit as well. Bloody Bold is rich and thick, the wide-mouth opening makes it easier to pour the product.

Premium Trial Generator

Anyone who really enjoys Bloody Mary’s is always on the lookout for a truly superior Bloody Mary Mix. 9 out of 10 consumers who taste Bloody Bold become loyal customers. Trial is the key. To make it easier for consumers to try Bloody Bold, we’ve created a great 10oz. trial size bottle. Ask your Bloody Bold wholesaler or broker about our introductory programs to help generate trial, leading to profitable ongoing sales in your account.

Learn More About Bloody Bold Merchandising Support and Specifications