A Premium Opportunity
The Bloody Mary is one of America’s most popular mixed drinks. Depending on the market it’s the #1, 2 or 3 best-seller on-premise, and generally the most commonly served cocktail at home. And yet until now, within this multi-million dollar category, there has not been a premium quality Bloody Mary Mix available.
What does this mean to you? There is significant untapped sales and profit potential in the Bloody Mary Mix category.
A Premium Product
New York Times Bloody Bold is a premium quality Bloody Mary Mix, made with premium ingredients using a unique, proprietary manufacturing process. But don’t just take our word for it, here’s what the New York Times had to say:
“Bloody Mary mixes offer convenience and consistency, but not without compromise … I sampled eight of the prepared mixes over ice … surprisingly the best tasting mixes — especially Bloody Bold — were made with horseradish … with a sharp, clean but peppery taste and a hint of horseradish, Bloody Bold was quite good.”
Don’t take their word for it either … taste the product, we guarantee it will be the absolute best Bloody Mary Mix you’ve ever tasted.
Just about every Bloody Mary Mix on the market comes in a similar shaped, long necked, liquor-style bottle. Every Bloody Mary Mix except one. Bloody Bold liters are packed in wide-mouth, carafe-style bottles, imported from France.
Aside from the fact that they stand apart and look good on the shelf, they offer a practical benefit as well. Bloody Bold is rich and thick, the wide-mouth opening makes it easier to pour the product.
Premium Trial Generator
Anyone who really enjoys Bloody Mary’s is always on the lookout for a truly superior Bloody Mary Mix. 9 out of 10 consumers who taste Bloody Bold become loyal customers. Trial is the key. To make it easier for consumers to try Bloody Bold, we’ve created a great 10oz. trial size bottle. Ask your Bloody Bold wholesaler or broker about our introductory programs to help generate trial, leading to profitable ongoing sales in your account.